Given that my new and selected is probably not eligible for the Griffin, I feel free this year to comment without repercussion on the announcement of the jury… It’s amazing;
The Snowy Day was on regular rotation at bedtime here… When both sons eventually noticed and asked why the boy had brown skin (we live in an extremely White place), I just said, “…because most people do” and we had a good chat about the world;
My new book was officially released last week. It’s called Problematica: New and Selected Poems, and it represents 25 years of me screwing around in the poetry world. I’m telling you this because there’s probably only three or four major review spaces left in Canada and, given how many books come out each year, it’s unlikely any of them will feature it.
Order from any of the links below with preference given to indie bookstores or the publisher website.
It turns out that TikTok is not just all half-naked young people dancing and ASMR videos, it’s also a way to turn backlist titles into best sellers. How come I always get assigned young publicists who seem like they should know about this stuff, but they never try it? Oh, right. Poetry. That said, you prose types who stand to make actual money from your work would do well to pay attention to what’s trending because that is apparently the level society has settled at: virality as good in videos, bad in bloodstreams.
BookTok content reaches an extremely large audience—videos with the #BookTok hashtag have racked up a combined 18 billion views. Once a book like It Ends with Us is recommended by influencers, TikTok’s algorithm ensures that it pops up on users’ feeds without them even searching for it. As of this writing, videos with the hashtag #ItEndsWithUs have a combined 73 million views.
BookTok’s power to promote books relies on its grassroots nature. Through self-made content, users create the sort of literary publicity that, in its sincerity, money literally cannot buy. Media-literate young people are especially drawn to promotion done by peers with no financial stake in a product. But publishers have taken notice and are responding swiftly. Atria’s chief marketing officer, Liz Perl, said it’s important to take TikTok seriously as a promotional tool because it’s “not just for kids anymore.” Perl said the publisher has been working closely with authors to “capitalize on this moment by creating more organic content, investing in more paid campaigns and working with a broad variety of book influencers.”
Kids are gearing up to head back into their petri dishes and bring you all sorts of pathological goodies. Enjoy the two weeks of six free hours a day, because after that I assume you’ll be sick for two months or have them back at home because not enough people in your community got vaccinated and now society is fucked. (Don’t we normally get a Giller Longlist soon? Maybe that will sustain us) Enjoy!
CBC reviews 25 years of their flagship fiction program “Canada Reads Only Fiction Because That’s What Books Are — Only Fiction”;