Wednewsday

My new book

My new book was officially released last week. It’s called Problematica: New and Selected Poems, and it represents 25 years of me screwing around in the poetry world. I’m telling you this because there’s probably only three or four major review spaces left in Canada and, given how many books come out each year, it’s unlikely any of them will feature it.

Order from any of the links below with preference given to indie bookstores or the publisher website.

Also, here’s a clip of me reading a poem from it.

On TikTok and books

It turns out that TikTok is not just all half-naked young people dancing and ASMR videos, it’s also a way to turn backlist titles into best sellers. How come I always get assigned young publicists who seem like they should know about this stuff, but they never try it? Oh, right. Poetry. That said, you prose types who stand to make actual money from your work would do well to pay attention to what’s trending because that is apparently the level society has settled at: virality as good in videos, bad in bloodstreams.

TikTok privacy policy update surprises users with more personalized ads -  Vox

BookTok content reaches an extremely large audience—videos with the #BookTok hashtag have racked up a combined 18 billion views. Once a book like It Ends with Us is recommended by influencers, TikTok’s algorithm ensures that it pops up on users’ feeds without them even searching for it. As of this writing, videos with the hashtag #ItEndsWithUs have a combined 73 million views.

BookTok’s power to promote books relies on its grassroots nature. Through self-made content, users create the sort of literary publicity that, in its sincerity, money literally cannot buy. Media-literate young people are especially drawn to promotion done by peers with no financial stake in a product. But publishers have taken notice and are responding swiftly. Atria’s chief marketing officer, Liz Perl, said it’s important to take TikTok seriously as a promotional tool because it’s “not just for kids anymore.” Perl said the publisher has been working closely with authors to “capitalize on this moment by creating more organic content, investing in more paid campaigns and working with a broad variety of book influencers.”

Tuesday newsday

Kids are gearing up to head back into their petri dishes and bring you all sorts of pathological goodies. Enjoy the two weeks of six free hours a day, because after that I assume you’ll be sick for two months or have them back at home because not enough people in your community got vaccinated and now society is fucked. (Don’t we normally get a Giller Longlist soon? Maybe that will sustain us) Enjoy!