Why are we so worried about Instapoetry?

Have you ever seen a large, Viking-like dude reduced to a blubbering mass of regret and self-doubt? Drop by the house this morning. 10 bucks per gander.

Now, you’re more likely to know Macias as r.m. drake, the New York Times-bestselling poet with 1.9 million followers on Instagram. He has published 14 collections of poetry, has a number of celebrity followers, and his poems have been repeatedly shared by the Kardashians. While working at Univision, Macias wrote in his spare time. In 2012, he started sharing his work on Instagram – taking short excerpts, typing them on to handmade paper with his 1940s Royal typewriter in lower case, and signing off with “r.m. drake”. He would photograph the page and post the result, such as: “the best kind/of humans are/the ones who/stay”. By the end of 2014, he had over half a million followers and quit his job to write full time.

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