Hundreds of thousands of people (are young people people?) are reading their novels on Instagram thanks to the sexy, sexy librarians of the NYPL, proving basically I am old and out of touch with the world. You know what classic works of literature need more of? Animations.
Designed by the design agency Mother New York, Insta Novels is the winner of Fast Company‘s 2019 Innovation by Design Awards in the Apps & Games category. Since launching in August 2018, more than 300,000 people have read the NYPL’s Insta Novels, and the NYPL’s Instagram account has gained 130,000 followers. While gaining more followers was definitely part of the project’s aim, the NYPL is more excited—and surprised—that people actually read the books that it published on Instagram.