Should we be charging people to browse at bookstores? Wooh, child. Lemme get my popcorn and settle in on this one.
The Strand was selling the book at a modest discount off of its suggested retail price, but I suspected that it would be less expensive on a certain ubiquitous Web site. Sure enough, the same book was listed there, brand new, for ten dollars less than the Strand’s price. If I ordered it from this Web site, it would be delivered to my door, the next day, for free.
The moral high ground is to buy the book from the Strand. The store afforded me the pleasure of browsing the shelves on a weeknight in New York. The store’s owners permitted me to pick up the book and read a few pages, for as long as I wished. They should have my money. But, for the sake of argument, let’s just say that I chose three additional books and that each of those books was also ten dollars less online. I could save forty bucks, which isn’t chump change. So the question then becomes, where do we draw the line? Are we expected to underwrite David’s battle with Goliath, no matter what the cost? I want to give my money to the Strand. I’m willing to pay more in exchange for the intangibles that I’m offered by a store’s physical existence. But I fear that this business model, whereby physical retailers are basically relying on a code of honor from their customers, is just not sustainable.
So why not monetize the intangibles? The Strand, and stores like it, could charge an admission fee.