The bookselling power of Twitter

This is a great story. Indie bookseller posts pics on Twitter of the first day in 100 years of service that the store didn’t get any paying customers at all, and it trends on Twitter, resulting in £1,000 of new orders and 1100 new followers. We should make this a rotating event. Once a week, Twitter invades an indie bookseller.

An independent bookshop that failed to sell a single book on a rainy day this week has been inundated with customers after publishing pictures of its empty aisles on social media.

The Petersfield Bookshop in Hampshire sent a melancholy tweet revealing that it had not welcomed one paying customer, probably for the first time in its 100-year history.

Within a few hours, the fantasy and science fiction author Neil Gaiman retweeted the post to his millions of followers and, as if by magic, orders came flooding in from across the globe.

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