On the power of the pre-order

Know someone with a book coming out and want to help them without putting in too much effort? Pre-order it.

When authors shyly, or not so shyly, encourage people to pre-order their book, they are hoping readers will order from a book shop, online, or from their library in advance of the publication date – regardless of the format. It can be career-changing for an author and this is why:

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