The black speech of Mordor

You know how academics have that specialized language they cling to so they can talk to one another without the pleebs understanding? Silicon Valley tech nerds have the same thing. The former is called “jargon” and the latter is called “The Lord of the Rings”.

Pictured above: Mark Zuckerberg

As San Francisco marketing-tech start-up Fivestars struggled to raise money in late 2015, Matt Curl, senior vice president of business operations, gave his deputies three books as assigned reading to inspire them and keep them from despair.

The three books were “The Fellowship of the Ring,” “The Two Towers” and “The Return of the King,” collectively “The Lord of the Rings” by J.R.R. Tolkien.

“There are profound human truths that were written in those books,” said Curl, who first read the books when he was in middle school. “I’ll reference ‘Lord of the Rings’ things a lot, and I want them to understand what I’m saying.”

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