Is Amazon changing the very nature of fiction?

What happens when the be-all and end-all of publishing (sales) is largely controlled by an algorithm? An interesting article looks at what happens to literature when we play to sales in the era of Amazon.

Like it or not, we live in the Amazon Era of literature, according to McGurl, just as writers of the late eighteenth century worked in the Age of Johnson; those of the early twentieth century found themselves in the Pound Era; and postwar writers entered the Program Era, which McGurl defined in his previous book as the age of MFA-honed fiction. As well as an economic force, Amazon is an aesthetic one. Literature that is not adapted to its structures, which control the principal ways that books reach readers, will have a difficult time surviving. McGurl dissects this state of affairs in a relatively nonjudgmental way: Rather than arguing that Amazon is destroying literature, or devaluing the artistic act, he attempts to figure out what the house style of the Amazon Era actually is—a style that the author almost perversely enjoys over the course of the book, as part anthropologist and part fan. Unfortunately, that style reads a lot like Fifty Shades of Grey.

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