And here I thought it was just my ADHD. Nope, I’m all kinds of contradictions and I contain multitudes, people. More like multidudes, man. Amirite?
Despite decades of research, scientists still know little about the source of creativity. Nonetheless, humans continue to create things. Or, at least, we continue to be fascinated by creativity; now more than ever, it seems. There may be as many best-selling books on creativity as there are on dieting or relationships. The current focus on creativity isn’t always a net positive. Anyone who does creative work may be labeled a “Creative” (used as a noun) at some point in their career. The term lumps all working artists together, as though their work were interchangeable deliverables measured in billable hours. The word suggests that those who don’t work as “Creatives” have no business in the area of creativity. As psychologist Mihaly Csikszentmihalyi put it:
Not so long ago, it was acceptable to be an amateur poet…. Nowadays if one does not make some money (however pitifully little) out of writing, it’s considered to be a waste of time. It is taken as downright shameful for a man past twenty to indulge in versification unless he receives a check to show for it.