How do you work with publishers?
Because we have so many book clubs we started a pay-to-play program. We accept four to five books per month, and it’s sold out in the United States until next March. We haven’t launched it in Canada yet – we are still messing around with shipping costs and Canada Post.
[Participating publishers] send us advance reading copies of books to include in these book bags that go out to all of our hosts. What ends up happening is these books get circulated around the book club. Even though it’s not an official GBC pick, some of them are so successful that they have mini book clubs.
Whoa, can we back that up a minute? What does “pay-to-play” mean here?