Dearly departed RUSH drummer Neil Peart saved my pubisher ECW Press (article is behind a paywall, sadly). ECW is a medium sized publishing house that works on a very smart model of publishing everything from trashy wrestling books and celebrity tell-alls to pop culture handbooks for beloved tv shows, etc. They then funnel significant bits of the money they make from books people actually want to read into a literary line of poetry and fiction. I get more attention, money, and support form them than from any other press I’ve worked with, small or large. Seems to be working.